Beauty word

From 2015, Beauty Word takes place twice a year – in spring and in autumn.

Spring fair

The focus of the spring fair lies on beauty procedures which are more befitting the spring/summer season and products that are related to health and wellness. The health and wellness theme of the spring fair has been growing by each year. Natural and local handmade cosmetics, health foods, food supplements, pharmaceutical cosmetics, mental health and wellbeing, active lifestyles and everything related will from now on belong to the spring fair only. Our aim is to offer a large selection of alternatives for everyday beauty procedures and a range of ideas and supplies in preparation for spring/summer. A variety of skin procedures, the perfect body form, natural alternatives and formal hair and makeup ideas are the four main themes of Beauty Word Spring. Beauty Word Spring presents a great deal of ideas and inspiration and introduces the hottest trends. The client of the spring fair is the end consumer who is looking for seasonal products and easy home alternatives instead of traditional beauty procedures.

Autumn fair

The focus of Beauty Word Autumn is on professional beauty products and procedures, offering work supplies, uniforms, trainings, masterclasses and newest trends in the field for beauty, health and wellness specialists. Mass consumption and end consumer targeted products are also presented of course, but rather than focusing on retail sales, the main aim of the autumn fair is to offer new ideas, inspiration and new knowledge.

One of the main purposes of this fair is to introduce the newest products and procedures and give focus to the hottest trends in the beauty world. Beauty word autumn is the perfect place to present your new products, test your company’s new procedures on the customers and raise the consumers’ awareness. The second important purpose is to offer a unique marketing channel where the beauty industry specialist meets the end consumer. Active communication, face-to-face contact with the prospective and existing clientele and creating a positive experience are the main advantages of the fair as opposed to other marketing channels. The third main purpose of Beauty Word Autumn is to bring you an already sorted target group – people who are already interested in the theme and who are ready to buy which will help you lead your sale and marketing activity to the right consumer with less trouble and less expenses.

In case you are not entirely sure which of the two beauty fairs are more suitable for your firm, please do not hesitate to contact us on the e-mail below so that we can help you make the call based on your marketing goals and target consumers.